Type: Web Design & Branding
Employer: Flightright GmbH
Live URL: flightright.com
Tools Used: Sketch, Adobe Photoshop, WordPress, SCSS, Adobe Fonts
Details: Flightright wanted a bold new design to bring in 2019 that would extend from the company’s logo and core values all the way through their marketing and website. The project, dubbed the “Core Story” project, was a collaboration between the Product and Marketing departments and started with design sprints to solidify the vision, followed by an extensive iteration process to get to the right look and feel. The rebranding also coincided with moving the company’s several websites (all in different languages) from a dated custom CMS that required the IT department for any changes into one WordPress multi-site installation that the Marketing team could update themselves.